In accordance with the policies adopted by ICANN, the Internet Corporation for Assigned Names and Numbers, the contact info a domain is registered with must be valid and up to date at all times. Besides, this info is freely available on WHOIS lookup web sites and while this may be okay for firms, it may not be very convenient for individuals, since everyone can see their names and their personal postal and email addresses, particularly in an age when identity fraud isn’t that atypical. That is why domain name registrars have come up with a service that hides the details of their clients without altering them. The service is referred to as Whois Privacy Protection. If it’s active, people will view the details of the domain registrar, not those of the domain owner, if they do a WHOIS search. The Whois Privacy Protection service is supported by all generic domain extensions, but it is still impossible to hide your personal information with certain country-code extensions.